http://news.myspace.com/business/advertising The latest news brought to you by MySpace! Thu, 22 May 2008 19:40:03 GMT http://newscdn.myspace.com/web.2.17/content/springwidget/advertising.xml http://news.myspace.com/business/advertising/item/17662697 Ok, so when Noah first launched his brand perception project a few weeks ago, I jumped on, tagged some brands, clicked around, wandered off elsewhere... When you hit the site, you see the name of a brand. Here's Noah's thinking: If you ask a bunch of people Advergirl Thu, 22 May 2008 17:10:03 GMT http://news.myspace.com/business/advertising/item/17662697 http://news.myspace.com/business/advertising/item/17665434 So how do you sell homes to people with boatloads of money when the homes aren't even built yet? You show them the view, of course and that's exactly what this Denver-based Cultovator Advertising & Design campaign does for Heber City, Utah-based Red Ledges, a AdRants Thu, 22 May 2008 17:42:50 GMT http://news.myspace.com/business/advertising/item/17665434 http://news.myspace.com/business/advertising/item/17661467 Living Lohan' With more networks ready to launch their summer offerings, Ad Age TV Editor Brian Steinberg casts a critical eye on some of TV's new and continuing series to help marketers determine which may be the best showcases for their ads and products. Advertising Age: Latest News Thu, 22 May 2008 15:43:31 GMT http://news.myspace.com/business/advertising/item/17661467 http://news.myspace.com/business/advertising/item/17662916 Advertising Agency: Altraforma, Barcelona, Spain Creative Director: Sergi Zapater Art Directors: Fran Morata, Noemí Barón Copywriter: Yoryo Hortolá Digital Retouching: Arnau Anglada Published: March 2008 Ads of the World Thu, 22 May 2008 16:40:02 GMT http://news.myspace.com/business/advertising/item/17662916 http://news.myspace.com/business/advertising/item/17657726 A new survey by BuzzBack says most consumers don’t really know what the hot environmental term “sustainability” means, despite marketers’ newfound love of the word. A product or service is sustainable if ... a) It’s quickly replenished and production doesn’t AdFreak.com Thu, 22 May 2008 14:41:11 GMT http://news.myspace.com/business/advertising/item/17657726 http://news.myspace.com/business/advertising/item/17661614 CD Adam Hunt: "The American Government's prison at Guantanamo Bay is a black hole where human rights and international laws are ignored. AMNESTY INTERNATIONAL AUSTRALIA Agency : Aktivist Sydney Adam Hunt, Creative Director Adam Hunt, Art Director ADAM HUNT AdLand Thu, 22 May 2008 15:23:58 GMT http://news.myspace.com/business/advertising/item/17661614 http://news.myspace.com/business/advertising/item/17662453 A continuation to the Sexy Subaru car wash. This time you are the photographer, and your job is to catch the Sumo in his sexiest poses. Agency: TribalDDB, Toronto Creative Director: Dre Labre Art Director: Ryan Semeniuk Copywriter: Travis Sellar AdGoodness Thu, 22 May 2008 16:54:14 GMT http://news.myspace.com/business/advertising/item/17662453 http://www.nytimes.com/2008/05/22/business/reuters-ford.html?partner=rssnyt&emc=rss Ford said rising prices for commodities and an accelerating consumer shift from larger vehicles would make it impossible to meet the key milestone in its turnaround efforts NY Times: Media & Advertising Thu, 22 May 2008 13:29:41 GMT http://www.nytimes.com/2008/05/22/business/reuters-ford.html?partner=rssnyt&emc=rss http://news.myspace.com/business/advertising/item/17649405 Quite remarkable commercial from Philips, in which a man tells about his life as transvestite. "The toughest part about looking like a women is all the hair", so says James, blessed with a nice pair of legs. Of course, the Philips Satinelle Ice Epilator is there to help out. Find out more about the Adverblog Thu, 22 May 2008 09:18:47 GMT http://news.myspace.com/business/advertising/item/17649405 http://news.myspace.com/business/advertising/item/17651716 Duval Guillaume in New York went out and painted the town yellow to promote the Wafels & Dinges truck, the popular mobile vendor of Belgian Waffles Adverbox Thu, 22 May 2008 11:28:02 GMT http://news.myspace.com/business/advertising/item/17651716 http://news.myspace.com/business/advertising/item/17653677 "The big advantage of a book is it's very easy to rewind. Close it and you're right back at the beginning." Mr. Seinfeld The Hidden Persuader Thu, 22 May 2008 13:10:00 GMT http://news.myspace.com/business/advertising/item/17653677 http://news.myspace.com/business/advertising/item/17553682 According to a recent AdAge piece, Coors' consistent messaging borders on maddening: Every ad harps on cold refreshment, invoking the brand's cold-filtered origins (they call it "sterile filtered") and Rocky Mountain roots. Beyond the ads, a Brand Noise: Blog Tue, 20 May 2008 04:53:28 GMT http://news.myspace.com/business/advertising/item/17553682 http://news.myspace.com/business/advertising/item/17660420 Not that this was the case last week with a press release for a Barnes & Noble graffiti promotion that landed in the Adrants inbox but, for some reason, it's still sitting there, unpublished. So with a link and a smile, the release announced Barnes & Nobles' AdRants Thu, 22 May 2008 16:00:54 GMT http://news.myspace.com/business/advertising/item/17660420 http://news.myspace.com/business/advertising/item/17650046 Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door About.com: Advertising Thu, 22 May 2008 06:26:45 GMT http://news.myspace.com/business/advertising/item/17650046 http://news.myspace.com/business/advertising/item/17657725 We're sure Citroën is tickled to have made a car that break-dances like a Transformer, as shown in the video above. Chevrolet agrees, as you can see in the video below, making fun of the Citroën spot. Sure, it’s kind of petty on Chevy’s part, but with gas AdFreak.com Thu, 22 May 2008 14:50:17 GMT http://news.myspace.com/business/advertising/item/17657725 http://news.myspace.com/business/advertising/item/17634656 Building world-class software for enterprise media planners, media sellers and advertisers to help streamline the $600B advertising industry isn’t as easy as it sounds. Specifically for you media experts out there, we could use help with: * Director of MIT Advertising Lab Wed, 21 May 2008 21:45:54 GMT http://news.myspace.com/business/advertising/item/17634656 http://news.myspace.com/business/advertising/item/17662914 Advertising Agency: BBDO Guerrero Ortega, Philippines Executive Creative Directors: David Guerrero, David Lubars Creative Directors: Joni Caparas, Joel Limchoc, Simon Welsh Copywriters: Gunter Liermann, Maui Reyes Art Directors: Joni Caparas, Ming-mei Hung Photographer: Jonathan Tay Advertiser's Ads of the World Thu, 22 May 2008 16:44:14 GMT http://news.myspace.com/business/advertising/item/17662914 http://news.myspace.com/business/advertising/item/17656822 Josefina Pro, Illustrator Pancho González, Executive Creative Director Pancho González, Creative Director Pancho González, Art Director Josefina Pro, Copywriter Not that bad, but.. ahem.. if I "Put my client hat on" here for a second (quit throwing markers at AdLand Thu, 22 May 2008 14:06:34 GMT http://news.myspace.com/business/advertising/item/17656822 http://www.nytimes.com/2008/05/23/business/worldbusiness/23oilweb.html?partner=rssnyt&emc=rss Runaway energy prices are forcing some of the biggest names in global industry, including Ford and Air France-KLM, to shift course and retrench NY Times: Media & Advertising Thu, 22 May 2008 13:58:18 GMT http://www.nytimes.com/2008/05/23/business/worldbusiness/23oilweb.html?partner=rssnyt&emc=rss http://news.myspace.com/business/advertising/item/17548916 Aspiring director/creative, Dennis Liu, has released his own viral video/commercial showcasing all the things a Mac can do. Basically, the video is set to the Bird & the Bee’s, ”Again & Again,” and acts as not only a music video for Beyond Madison Avenue Mon, 19 May 2008 23:43:36 GMT http://news.myspace.com/business/advertising/item/17548916