http://news.myspace.com/business/marketing The latest news brought to you by MySpace! Sat, 05 Jul 2008 23:25:43 GMT http://newscdn.myspace.com/web.2.24/content/springwidget/marketing.xml http://news.myspace.com/business/marketing/item/19047995 If you think about parades, one thing that's clear is that marching bands get invited to parades a lot more often than chiropractors do. Your chiropractic firm might, just might, be invited to be the grand marshal or something, but in general, it helps to be in a parade-friendly line of work. Well, Seth Godin's Blog Sat, 05 Jul 2008 14:16:00 GMT http://news.myspace.com/business/marketing/item/19047995 http://news.myspace.com/business/marketing/item/19048327 While I don’t normally get into Internet connection tips on this site, the following topic is so important that all entrepreneurs and small business personnel should be made aware of it. Let’s say you are traveling on business or just want to Small Business Trends Sat, 05 Jul 2008 13:58:18 GMT http://news.myspace.com/business/marketing/item/19048327 http://news.myspace.com/business/marketing/item/18998667 Google has been ordered to surrender the data of users that watch YouTube videos, including videos streamed on other websites, to Viacom. But as Mashable points out, the ruling was made in part because of a recent Google blog post claiming IP addresses do not Marketing Vox Thu, 03 Jul 2008 12:35:26 GMT http://news.myspace.com/business/marketing/item/18998667 http://news.myspace.com/business/marketing/item/19033216 That’s right… The Fourth of July is the day President Bill Pullman declared the world’s independence day from those pesky alien invaders from outer space, thereby rallying the troops and horrifying international film critics. Here are seven articles that will Copyblogger Fri, 04 Jul 2008 16:36:05 GMT http://news.myspace.com/business/marketing/item/19033216 http://news.myspace.com/business/marketing/item/19002230 With skyrocketing gas prices in the US people seem to be doing what they can to save a little gas here and there. My wife and I are hopping on our bikes for grocery runs and walking to the nearby coffee shop. In times of economic uncertainly people tend to refocus on blocking and tackling, doing Duct Tape Marketing Thu, 03 Jul 2008 14:34:14 GMT http://news.myspace.com/business/marketing/item/19002230 http://news.myspace.com/business/marketing/item/19014673 Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy. July 4th, 2008 - Another Independence Day is upon us, and America remains without question the finest Marketing Genius Thu, 03 Jul 2008 20:32:00 GMT http://news.myspace.com/business/marketing/item/19014673 http://news.myspace.com/business/marketing/item/18982736 Some feel that the term “marketing to women” is too broad a moniker for such a dynamic demographic; that it demeans an important arena in the marketing industry. And still others claim that marketing according to gender is ridiculous; smart marketing is smart marketing and will have broad-based Marketing to Women Wed, 02 Jul 2008 22:45:08 GMT http://news.myspace.com/business/marketing/item/18982736 http://news.myspace.com/business/marketing/item/18973139 We have partnered with Paramount Vantage to offer a special sneak peek screening of the Sundance hit "American Teen" after Monday's Ypulse Mashup event in San Francisco. To RSVP, just email us at mashup@ypulse.com and specify how many tickets you are Ypulse Wed, 02 Jul 2008 18:16:13 GMT http://news.myspace.com/business/marketing/item/18973139 http://news.myspace.com/business/marketing/item/19005631 "The Heavy Men's Network, the first premium male-focused online video network and a part of The Heavy Corporation, today announced in honor of Independence Day the creation of the IAB Supersize Me package for online advertisers--an environmentally friendly ad AdRants Thu, 03 Jul 2008 16:13:34 GMT http://news.myspace.com/business/marketing/item/19005631 http://news.myspace.com/business/marketing/item/18989638 A few stats from the WSJ article: 74% rarely get comments 70% stuck to business or technical topics 56% simply regurgitated press releases or other already-public news 53% of B2B marketers say that blogging has marginal significance or is irrelevant to their Diva Marketing Blog Thu, 03 Jul 2008 04:17:36 GMT http://news.myspace.com/business/marketing/item/18989638 http://news.myspace.com/business/marketing/item/19003409 I've written about how Barack Obama has leveraged the power of his supporters, not only through the social network of his supporters, my.barackobama.com, but through energizing those supporters during the primary. Democrats -- and Obama supporters -- are more Charline Li's Blog Thu, 03 Jul 2008 15:57:16 GMT http://news.myspace.com/business/marketing/item/19003409 http://news.myspace.com/business/marketing/item/19019073 In the news I take 100% credit for category, I just read that Heinz ketchup ranked #1 in measure of brand equity by Equitrend, "a 28-year brand-equity study that measures more than 1,000 brands across 39 categories based on six base measures: familiarity, Catch Up Lady Thu, 03 Jul 2008 23:45:32 GMT http://news.myspace.com/business/marketing/item/19019073 http://news.myspace.com/business/marketing/item/18985714 I’m constantly amazed at how the television and movie industries bring successful brands from the past back again and again. Sometimes the reinvention of entertainment brands works, and sometimes it fails horribly. It’s not very often that you hear of a brand being reinvented as an brandcurve Thu, 03 Jul 2008 00:28:54 GMT http://news.myspace.com/business/marketing/item/18985714 http://news.myspace.com/business/marketing/item/19042072 So, a pretty smart web-savvy person could have a checklist of fifty items and work her way through a corporate website. put USA above Afghanistan on your country pull down list --make it so clicking on your logo takes me back to your home page --the font is too small on this page and it's hard to Seth Godin's Blog Fri, 04 Jul 2008 16:24:00 GMT http://news.myspace.com/business/marketing/item/19042072 http://news.myspace.com/business/marketing/item/19016438 The event, entitled Women in Business, was hosted by HP for the benefit of Houston members of NAWBO (National Association of Women Business Owners) and WBEA (Women’s Business Enterprise Alliance). Blogs and Forums — One business owners reported Small Business Trends Thu, 03 Jul 2008 22:01:10 GMT http://news.myspace.com/business/marketing/item/19016438 http://news.myspace.com/business/marketing/item/19002591 Ad-supported mobile game firm Cellufun adds two: Keith Katz of Gameloft and Tom Burgess of Third Screen Media. Interactive marketing agency Optiem hired Jennifer Vojta as its SEM Specialist, Digital Media; and Kameron Dannhauser as Project Manager. Energy Marketing Vox Thu, 03 Jul 2008 14:19:42 GMT http://news.myspace.com/business/marketing/item/19002591 http://news.myspace.com/business/marketing/item/18973141 We're excited to announce that Sulake (the parent company of the massive virtual world Habbo Hotel) has joined our growing list of Ypulse Research partners who are selling their Gen Y related research through us, helping to realize our vision of creating a Ypulse Wed, 02 Jul 2008 17:51:43 GMT http://news.myspace.com/business/marketing/item/18973141 http://news.myspace.com/business/marketing/item/18978337 Now he’s hosting a small-group word of mouth marketing seminar. Usually he only does private training for companies at a very large price, so this is a rare chance for 50 people to get the best introduction to word of mouth that there is. - Duct Tape Marketing Wed, 02 Jul 2008 19:40:52 GMT http://news.myspace.com/business/marketing/item/18978337 http://news.myspace.com/business/marketing/item/18999294 I saw this banner ad for Coors Light. It attracted me because of its weird copy: "GRAB A COLD ONE. When the mountains turn blue, it's as cold as the Rockies." I can frost this Coors!" so I started clicking all over the ad to make with the frosting. Instead it AdRants Thu, 03 Jul 2008 13:13:31 GMT http://news.myspace.com/business/marketing/item/18999294 http://news.myspace.com/business/marketing/item/18980330 I have not seen the numbers, but as a results-driven marketing guy focused on measurement and accountability, here are the things I want to know: 1- How did people hear about FestivALL (especially first-timers) ... did it reach more customers through earned Marketing Genius Wed, 02 Jul 2008 20:35:00 GMT http://news.myspace.com/business/marketing/item/18980330