http://news.myspace.com/business/publicrelations The latest news brought to you by MySpace! Sat, 17 May 2008 05:56:32 GMT http://newscdn.myspace.com/web.2.14/content/springwidget/publicrelations.xml http://news.myspace.com/business/publicrelations/item/17456366 A short while ago Simon Collister asked me on Twitter what I thought of booking tickets with National Express East Coast, compared to its predecessor GNER. I can't recall the GNER site ever being unavailable, whereas the National Express site is very flaky. A PR Guy's Musings Fri, 16 May 2008 11:14:36 GMT http://news.myspace.com/business/publicrelations/item/17456366 http://news.myspace.com/business/publicrelations/item/17454275 No, I’m talking about the ongoing debate between bloggers and journalists on one side and public relations folks on the other. Most bloggers (and many journalists) seem to assume that the only thing a PR does all day is dream up pitches and Common Sense PR Fri, 16 May 2008 08:54:53 GMT http://news.myspace.com/business/publicrelations/item/17454275 http://news.myspace.com/business/publicrelations/item/17235011 That’s from a post detailing why I think Marketing and PR people should try Twitter. In the wake of an endless stream of shiny new sites we simply HAVE to check out, the magic question becomes: What value does Twitter add to your life? Twitter connected me Strategic Public Relations Fri, 09 May 2008 06:30:51 GMT http://news.myspace.com/business/publicrelations/item/17235011 http://news.myspace.com/business/publicrelations/item/17453168 Career opportunities arise as a result of trust in qualifications - especially in topics such as PR, where there may be cynicism among employers who aren’t familiar with what is involved in studying for such degrees or gaining professional PR Conversations Fri, 16 May 2008 07:19:38 GMT http://news.myspace.com/business/publicrelations/item/17453168 http://news.myspace.com/business/publicrelations/item/17452889 I have been asked to teach a seminar on innovation and branding at ISCOM the first week of June. This is for students pursuing a fifth year (BAC +5) - kind of like a master's degree in the US. As part of the seminar, teams of students will give an oral CorporatePR Fri, 16 May 2008 07:13:44 GMT http://news.myspace.com/business/publicrelations/item/17452889 http://news.myspace.com/business/publicrelations/item/17414470 Dinner is on the back of another typically hectic 10 hour day, yet we still bat around work related ideas for community building and discuss topics as varied as the accuracy of Clay Shirky’s arguments on human knowledge capital through to a more sophisticated discussion of New York’s Young PR Thu, 15 May 2008 05:09:11 GMT http://news.myspace.com/business/publicrelations/item/17414470 http://news.myspace.com/business/publicrelations/item/17389554 My favorite Meetup, NY Video 2.0, moves uptown next week. Will the leap “up” from Webster Hall to the Hilton mean that we will see more polished, entertaining presentations? NY Video 2.0 has grown to over 1,500 members and 500 are expected to attend Monday’s presentations when PR Blog News Wed, 14 May 2008 15:09:45 GMT http://news.myspace.com/business/publicrelations/item/17389554 http://news.myspace.com/business/publicrelations/item/17391153 If you’ve read this blog for a while, you know that I believe that social media is a game changer for public relations. We must start to monitor conversations well before we ever wish to enter them in order to find where people are talking, listen to Pro PR Wed, 14 May 2008 15:14:34 GMT http://news.myspace.com/business/publicrelations/item/17391153 http://news.myspace.com/business/publicrelations/item/17335669 The blacklisting of PR agencies by respected media contacts like WIRED’s Chris Anderson and Lifehacker’s Gina Trapani has yet to “wake up” the industry. In fact a good buyer is actively searching for, and appreciatively receiving PR Squared Tue, 13 May 2008 00:24:09 GMT http://news.myspace.com/business/publicrelations/item/17335669 http://news.myspace.com/business/publicrelations/item/17271577 Public Relations, and has transitioned into commentary - my opinions and views - on public relations, publicity and other things that strike my fancy. In all this tempest in a teapot over Gina Trapani's Wiki - PR people are ignoring a few basic facts: it was her personal email address; it's POP! PR Jots Sat, 10 May 2008 08:51:00 GMT http://news.myspace.com/business/publicrelations/item/17271577 http://news.myspace.com/business/publicrelations/item/17246087 Interesting interview with Social Media Maven Paul Gillin (via Judy Gombita) which picks up on two of the themes that emerged during the MIPAA New Media workshop last week. One of the fictional case studies we considered related to advising an eager senior Heather Yaxley - Greenbanana views of public relations and more Fri, 09 May 2008 14:57:31 GMT http://news.myspace.com/business/publicrelations/item/17246087 http://news.myspace.com/business/publicrelations/item/17324345 Avoid expensive media advertising and undercut your competitors by 50%. Beer is expensive, mainly because of government taxes. The cheap beer comes from Samuel Smith, a small independent brewer in Tadcaster, Yorkshire - not to be confused with heavily advertised industrial brewer John Smith's from PR Studies Mon, 12 May 2008 18:10:59 GMT http://news.myspace.com/business/publicrelations/item/17324345 http://news.myspace.com/business/publicrelations/item/17205088 Today’s Freeze Frame features Alex Sancton (Loyalist PR 07/08) who recently completed his internship at World Vision Canada’s head office in Toronto. Alex has now been hired on at World Vision Canada as an Emergency Response Communications Officer. loyalist pr Thu, 08 May 2008 12:32:00 GMT http://news.myspace.com/business/publicrelations/item/17205088 http://news.myspace.com/business/publicrelations/item/17180681 It was born partly of frustration that there was so little reference to PR's involvement in what appears to me to be one of the biggest communication challenges we face at the moment. Now there's hardly a week goes by when PR Week doesn't have PR's involvement in an environment issue featured, and GoodGreenPR Wed, 07 May 2008 19:04:00 GMT http://news.myspace.com/business/publicrelations/item/17180681 http://news.myspace.com/business/publicrelations/item/17450871 In lieu of a Friday Flickr Fix, I’m serving up video. Last week I won a webcam and this video is the result of my special effects test. Playing around with new web sites and new gadgets can lead to some serious benefits. My presentations have improved since tuning into Flickr and using video to Strategic Public Relations Fri, 16 May 2008 05:48:01 GMT http://news.myspace.com/business/publicrelations/item/17450871 http://news.myspace.com/business/publicrelations/item/17237777 It was the ultimate test of your PR prowess. Questions aimed at testing media knowledge, current affairs, and even the types of major vegetables. It had to be the PR and Comms pub quiz last night! Now the fact Gorkana came last in a quiz designed to test media knowledge didn’t go unoticed, PR and Comms Network Fri, 09 May 2008 08:58:28 GMT http://news.myspace.com/business/publicrelations/item/17237777 http://news.myspace.com/business/publicrelations/item/17415056 The recent uproar after the firing of an employee over her decision to give a free bite-sized snack to the young child of a customer lead the Tim Horton’s chain to unfire her. Will others in McJobs lead a lobbying campaign to raise awareness of the many Common Sense PR Thu, 15 May 2008 05:50:55 GMT http://news.myspace.com/business/publicrelations/item/17415056 http://news.myspace.com/business/publicrelations/item/17393739 LabourHome has published its first grassroots survey of Labour Party activists views on cabinet ministers. Those who I thought were being beaten by the Tories were Gordon Brown, Alistair Darling, Jacqui Smith, Des Browne, Harriet Harman, Ed Balls and Ruth A PR Guy's Musings Wed, 14 May 2008 16:48:33 GMT http://news.myspace.com/business/publicrelations/item/17393739 http://news.myspace.com/business/publicrelations/item/17357734 That’s the question tossed out in Twitterland as Loren, ganza macher of 1938Media, extends a west coast tour of social media hotspots in search of an answer. He’s shooting impromptu videos and bunking with Jason McCabe Calacanis and Mike Arrington PR Blog News Tue, 13 May 2008 17:19:48 GMT http://news.myspace.com/business/publicrelations/item/17357734 http://news.myspace.com/business/publicrelations/item/17369484 This places social media at a distinct disadvantage in the C-suite, where executives are used to being presented with Web analytics, market data, conversion data and other metrics that show them that progress was made against an objective. This month`s Third Pro PR Tue, 13 May 2008 22:14:27 GMT http://news.myspace.com/business/publicrelations/item/17369484